u/ClickingButtonz wrote (the comment Michael replied to):
It seems like the smarter model if you are a company is to take one of your own engineers, embed them into the program (i know they only take the top 2%), have them complete the program, bring them back to your own company, pay them 200k+ (or 50K on top of what they currently mak
u/michaelnovati replied · ★ FEATURED
They have a B2B program for $30K that has no IQ requirement.
I'm watching closely to see if that works.
I have to give them credit for testing and broadcasting the quality of the program so publicly.
If the $30K B2B doesn't result in great outcomes and ROI because the engineers are not in the top 2% and the program doesn't really do enough to justify the cost but relies on people with top 2% IQs as the main reason the people end up with good outcomes.
Their previous program was $5K and didn't work too well so I'm watching really closely.
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If I zoom out, $30K for six weeks is just too expensive long term. If it works amazingly, competitors will figure out how to undercut them to see if they are offering anything innovative at all, or if they are just doing things anyone can teach.
Technology and IP are value and if you have those you can build brand value too.
Brand value without the technology will fail. Codesmith is the best example of that where they built a $10M a year business on brand with practically zero underlying technology and IP and when the market shifts - goes to zero and nothing you can do about it.