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State of the Bootcamp Market Report: 2024 Statistics and Share Analysis

r/codingbootcamp

u/BigCardiologist3733 wrote (the comment Michael replied to):

how is coding temple still surviving enough to aquite app academy?

u/michaelnovati replied · ★ FEATURED
Good question. I don't know anything extra, but it appears they acquired App Academy's "brand" and not the company. The entire website is just a wrapper on Coding Temple and it's entirely managed by them now. Now how is Coding Temple surviving? 1. PRICE POINT It's notable that the most expensive bootcamps are the ones that closed, because people aren't paying $22,500 to go to a bootcamp right now. Those expensive bootcamps survive off a small number of people - dozens - joining and paying that and they spend a lot of time woo'ing those people to win them over. TripleTen, CodingTemple, Springboard, NuCamp, are cheaper programs, people are less upset if it doesn't work, and people who were going to pay App Academy $20K are instead paying CodingTemplate $5K-$9K. 2. CHANGING PROGRAMS The surviving programs pivot faster to the latest headlines. These places all offer "cyber security" programs, etc... The big expensive programs put so much effort into woo'ing you for their $22,500 program that it would take a huge amount of resources to build a new program of equal weighting in a new area. Some of the expensive ones tried and failed to add more specializations. It's no coincidence that Hack Reactor, Codesmith, App Academy, Rithm, etc... weren't able to successfully offer $20K+ flagships in new areas outside of SWE.