u/Soccerlover121 wrote (the comment Michael replied to):
What would be the purpose of lying about this to people on Reddit? Karma farming?
u/michaelnovati replied ·
Why do people lie?
1. Astroturfing: scheming to create ground up-appearing support for a product/service/cause but using a number of fake accounts posting all over the place and creating fake conversations to make something appear a way that it isn't.
2. Karma farming: accumulating karma to build credibility in your account and then using that credibility for something self serving or nefarious later on
I'm a moderator of the sub and we see a lot of #1 here and it's a problem.