u/Significant_Wing_878 wrote (the comment Michael replied to):
Marketing budget must be drying up, I haven’t seen this big of a gorilla marketing effort by codesmith in 3 years of being on this sub
u/michaelnovati replied · ★ FEATURED
The marketing team was all laid off, correct. They hired a former student to write blogs and post in CSX Slack.
But this has always been their marketing strategy - they don't pay anything on display ads anywhere. The closest thing is sponsoring Course Report.
I think this kind of marketing is fantastic use of money and it's also more organic than seeing blatant ads like we do.
But it IS marketing, correct, and the person who ran it is a career long director of marketing. So if people think it's all fun and great community - it both is great community AND it's marketing, but anyone who thinks it's purely one or the other is choosing sides.