← Timeline

Has anyone had a good experience at a bootcamp this year?

r/codingbootcamp

u/InTheDarkDancing wrote (the comment Michael replied to):

A company hiring someone to manage their online presence isn't noteworthy.

u/michaelnovati replied · · edited ★ FEATURED
Yeah for sure, here's a job post from BloomTech (aka Lamba School): [https://jobs.lever.co/BloomTech/bc039ed3-2ba8-4e4f-a434-616f75ef667d](https://jobs.lever.co/BloomTech/bc039ed3-2ba8-4e4f-a434-616f75ef667d) "You will be responsible for managing and executing various marketing campaigns across multiple channels to drive engagement, brand awareness, and customer acquisition" "Implement and maintain marketing operations tools, platforms, and processes to streamline workflows, improve efficiency, and enhance campaign execution." "Develop and execute multi-channel marketing campaigns across email, CRM, Facebook, and TikTok to achieve marketing goals and objectives." \------ VS Codesmith: "Foster positive relationships with Codesmith enthusiasts and leverage advocates to amplify the brand message." "Proactively participate in discussions to influence the narrative around Codesmith" "Strong understanding of online community dynamics, with experience managing brand perception on platforms" \------ It might seem subtle, but these are completely different messages... one is talking about data driven marketing and proving effectiveness with data, the other is "influence the narrative" (DIRECT QUOTE!). Comparing Codesmith to Lambda School shouldn't even be a conversation, that's how out of touch this job posting is, and maybe I'm be inappropriate calling it out so directly, but it helps explain the whole public "narrative" we see around Codesmith and where it comes from.