u/_arjun wrote (the comment Michael replied to):
Name and shame
u/michaelnovati replied · · edited ★ FEATURED
Codesmith students when launching their OSPs post everywhere and then "stars and clap" each other's projects. They have a script to instantly clap 50 times on Medium and they comment on each other's project posts comments like how awesome and useful the tool is etc... Then they talk in their marketing about how many GitHub stars the projects have as a sign that the projects are very important and impactful in the community.
They used to officially have a week where people spent all their time hyping each other's projects but it's been reported that they stopped this long ago so I don't think this is what you are referring to. It's also very student driven and more of a tradition to "celebrate" OSPs being done.