Former 2U/edX employee here, and our (university branded) bootcamps are an absolute joke. Here’s an inside look at how things operate on our end & how screwed up things are.
Hi thanks for sharing! Question: where did the top of funnel come from? Are these people who just applied online or were you cold calling people.
Second, I'm curious how you handled representing different schools? Like was it obvious to people calling that they were talking to someone from 2U, or did they think they were talking to someone from the school they thought they applied to?
Third, what changes were made since the edX acquisition? I heard Trilogy was literally replaced - not just in name - with edX materials and I'm curious if that happened and if it mattered?
u/DullMuffin4075 wrote (the comment Michael replied to):
Great questions here.
1. I can confirm that we didn’t cold call anyone, at least since I was hired in 2021. Most students clicked on an ad they saw somewhere and requested more information. Some students also would Google and find us that way.
2. This is one of the most concern
u/michaelnovatireplied·
2 is pretty interesting. There's an ok docuseries on HBO that just came out called "Telemarketers" that centers around call centers calling on behalf of "Police Associations of X" where X is a local city, and if they people donated, the charity only got 10% of the donation and the middle man company got 90%. But the callers were rotating through the various "police associations" they were calling on behalf of and they go extensively into the dilemma of representing police officers without lying. Overall not good vibes :S
u/michaelnovatireplied·
More questions!
1. Can you try to summarize the main motives of the people that joined that you worked with? i.e. was it tech salaries, interest, pre-existing training and looking to get a job, etc...
2. Can you summarize the main reasons people DIDN'T join? Like did they seen though the gimmicks, cost, outcomes, etc...?
u/DullMuffin4075 wrote (the comment Michael replied to):
1. People that enroll in the bootcamps generally fall into 1 of 2 categories: career changers or career upscalers. In my experience it was a decent mix of people looking to make a career change or enhance their current work or maybe their research. They all would fall for the sal