u/crimsonslaya wrote (the comment Michael replied to):
Places like General Assembly are growing and thriving thanks to their corporate partnerships. Tech Companies use GA all the time to upskill their employees for new roles.
u/michaelnovati replied ·
What data is telling you General Assembly is thriving right now?
General Assembly is owned by an international staffing agency Adecco and I pulled their 2024 Annual Report that came out a month ago.
1. General Assembly revenue was down in 2024 and called out explicitly
2. They decided to pivot it to B2B upskilling so it's too soon to know anything on how it's doing as a business model
3. The pivot helped them save millions of dollars of expenses and reading between the lines it sounds like they effectively shut it down and rebooted it as a brand in a new part of the stack.
The B2B thing may work but it's not really General Assembly of old happening to do well with b2b all of a sudden. The bootcamp failed and the parent company changed strategy to try to save money and enter a different market.