u/michaelnovati replied ·
Hi thanks for sharing! Question: where did the top of funnel come from? Are these people who just applied online or were you cold calling people.
Second, I'm curious how you handled representing different schools? Like was it obvious to people calling that they were talking to someone from 2U, or did they think they were talking to someone from the school they thought they applied to?
Third, what changes were made since the edX acquisition? I heard Trilogy was literally replaced - not just in name - with edX materials and I'm curious if that happened and if it mattered?